UEFA Considers Champions League Final in U.S. by 2033
UEFA is in exclusive talks with Relevant Sports to potentially host the Champions League final in the U.S. by 2033. Discover the implications for European football, along with the latest updates, reactions, and what this could mean for fans worldwide!
2/11/20252 min read
UEFA’s Bold Move: Champions League Final Could Be Held in the U.S. by 2033! 🇺🇸⚽
Introduction: A Groundbreaking Shift in European Football
A Champions League final in the United States? It might soon become reality! UEFA and the European Club Association (ECA) have entered exclusive negotiations with Relevent Sports for the global commercial rights of Europe’s top club competitions from 2027 to 2033.
This move could end UEFA’s long-standing relationship with TEAM Marketing, the agency responsible for the tournament’s branding and sponsorship deals for over three decades. More importantly, it opens the door for a Champions League final on U.S. soil for the first time ever.
👉 Could this be the start of a new era in European football, or will traditionalists fight back? Let’s dive into the key details, reactions, and what this means for the future!
UEFA’s Negotiation with Relevent Sports: What’s Happening? 🤝
On Tuesday, February 11, 2025, UEFA announced that its commercial arm, UC3, would enter into an exclusive negotiation period with Relevent Sports over the global commercial rights of the Champions League, Europa League, and Conference League from 2027 to 2033.
🔹 Why is this significant?
UEFA has partnered with TEAM Marketing for 30+ years.
The deal could put 170 TEAM Marketing jobs at risk.
It’s the biggest shift in commercial strategy for European football in decades.
📢 UEFA’s official statement:
"The Board of UC3, the joint venture between UEFA and the European Club Association (ECA), has agreed to enter into an exclusive period of negotiation with Relevent Sports over the global commercial rights to the UEFA men's club competitions for the period 2027-2033."
🔹 Who is Relevent Sports?
Owned by Miami Dolphins billionaire Stephen Ross 🏈💰
Organizer of the International Champions Cup (ICC)
Previously attempted to bring La Liga matches to the U.S.
With Relevent Sports at the helm, the prospect of Champions League games in the U.S. is becoming more than just speculation—it’s a real possibility!
Why the U.S.? The Market UEFA Can’t Ignore 🇺🇸💰
UEFA’s push into the American market isn’t just about growing the game—it’s about huge financial opportunities.
📊 Key U.S. Football Market Stats:
The 2022 FIFA World Cup final had **16.8 million U